CELEBRITY ENDORSEMENT (MARKETING) Essay Example | Topics and Well Written Essays - 12000 words

CELEBRITY ENDORSEMENT (MARKETING) - Essay Example Following by that, different theories regarding communication and how celebrities play an important role in framing communication strategies has been clarified. Then four types of celebrity endorsement modes have been explicated in order to understand how different celebrities are associated with different products or services. After that this chapter moves out to understand the major part of literature review i.e. four-variable models which are 1] Source credibility model, 2] Source attractiveness model, 3] Product match up model and 4] Meaning transfer model. Finally, this chapter ends with benefits of using celebrities and the risks attached with celebrity endorsement. Furthermore, research objectives have been drafted at the end of the section. Celebrity endorsement is one of the most popular strategies for marketing communication and advertisers. Customers see advertisements containing celebrities everyday whether they are at home or outside with their friends and family. Varieties of celebrities’ options are available to advertisers today through which companies can decide on celebrities on the basis of their product, target audience, popularity of celebrity and others. For instance, sports product companies like Nike and Adidas approach present celebrities of the popular sports of their target market audience. The choices are not just limited to sports stars of particular sport like baseball, basketball or cricket, but national or international player choices are also available to them. These celebrities are usually paid high sign up amounts and their contract with the endorsing brand has a specific validity period. Celebrities usually earn from their profession, but they can also earn the sign up amount for any endorsement which is usually higher than their average earning for the same time period. According to Forbes.com (2007), in the list of Celebrity 100 the first five celebrities Oprah Winfrey, Tiger Woods, Madonna, Rolling Stones and Brad Pitt

What Is The Concept Of Social Justice Social Work Essay

What Is The Concept Of Social Justice Social Work Essay There have been issues of inequality for centuries such as oppression, discrimination, and prejudices. The government has the task of making certain that those laws are set in place to protect those when conflicts of social justice arise But the government is a reflection of the majoritys will, so there has been and continues to be a struggle to achieve social justice in our society (Segal, 2010, p. 93). When it comes to social issues and or problems on behalf of society, individuals and society has a responsibility for the well-being of others. The development of social welfare programs and policies happens by responding when the problem already exists and by preventing the problem before it arises. Final Exam Essay Questions Our society as I see it has always been one that has appeared to be a nation concerned with the well-being of members of mainstream society, yet we have always had issues that embark on social justice and inequality for non-mainstream members of society. However we have had those individuals that were and are willing to battle for fairness, advocate and aid those that are in need, single handedly and as an assemblage effort such as the social work profession. As an inspiring social worker I ask, what is the concept of social justice? Moreover, why is it relevant to social work practice, which is responsible for a persons well-being an individual or society? In addition, I will show the differences between residual and institutional approaches to social welfare policy and programs, for these two models respond when the problem already exist and help prevent problems before they occur. . What is the Concept of Social Justice? And why it is Relevant to Social Work Practice As a member of a society, each member should have all the same rights, opportunities, and fairness within. The concept of social justice is society fairness. Social justice describes the level of fairness that exists in society (Segal, 2010, p.14). All members in society have the right to this level of fairness. The description, in which our society upholds social justice, unfortunately is not what we all live by. There have been issues of inequality for centuries such as oppression, discrimination, and prejudices. Fairness has not been our strongpoint among each other. The government has the task of making certain that those laws are set in place to protect those when conflicts of social justice arise with attaining fairness, same opportunities, and rights. But the government is a reflection of the majoritys will, so there has been and continues to be a struggle to achieve social justice in our society (Segal, 2010, p. 93). For this reason, social justice has been essential and relevant to social work practice. Social work practice will bring forward those who will advocate, and help to set policies in place to help protect, promote, and advance change for those individuals that struggle with having the same rights and basic human needs that all deserve to have as a member of society, Social workers should be aware of the impact of the politi-cal arena on practice and should advocate for changes in policy and legislation to improve social conditions in order to meet basic human needs and promote social justice (Segal, 2010, p. 70). Social work practice works towards changing social conditions, a crucial part of that change is taking the responsibility to improve the social welfare of our society. Who is Responsible for Peoples well-being Each Individual or Society? Who is responsible for peoples well-being, individuals, or society? The responsibility of a persons well-being is societies as well as in individual. As a member of society, we have social obligations when it comes to social issues and or problems on behalf of society. Community programs, religious institutions, for-profit and non-profit organizations are in the business of promoting and supporting the well-being of individuals as a person, however from a social work perspective some would beg to differ when it comes to a for-profit organization working toward the well-being of others for it is a private service. For-profit agencies focus is to profit from the services they provide and they provide it from a business principle, therefore even though an individual may need the service they possibly will not receive it if they cannot afford the cost of service. Their mission and the concern drive non-profit social services and care of those, they serve, despite the cost. From a social work perspective, this is ideal for anyone can get the service needed and knowingly the client is going to get the best care possible. In the Federal, state and local governments there are government agencies and social welfare programs in place to contend with the efforts with providing for the well-being of society, such as Social security, Medicaid and Medicare. As social work professionals, we have a mission that outlines public support and therefore the provision of social welfare services directly or in partnership with our government (Segal, 2010, p.89). Basic human needs such as housing, healthcare, and food are some of the biggest social issues in our society. At one time most of the social welfare services were in the private sector by the government. Yet many services, such as providing schools for children, including those with disabilities and metal issues cannot be services by a private sector. Many families are unable to afford the cost therefore public services are needed when it comes to the well-being of people, Much of the work done by public social service providers would not be done by private o rganizations ( Segal, 2010, p. 83). These social issues bring social welfare policies in to play, Social welfare programs are the product of social welfare policies (Segal, 2010, p. 3) When society does not take action to change issues and problems, that exists for people, then individuals step in and attempt to make the change come to pass. It will take individuals and society responsibility for the well-being of others, by public, private social services and through other ways and means. The values and beliefs of those who practice social work, is based on professional principles, ethics and driven by promoting social change for the betterment of social welfare of others and to promote the well-being of others by social welfare policies. What are the Differences between Residual and Intuitional Approaches to Social welfare policy? The development of social welfare programs and policies happens by responding when the problem already exist and preventing the problem before it arise, these two approaches is known as residual and intuitional approach. Members of our society confuse the term welfare; they see it as handicap-keeping individuals from moving forward and becoming productive and self-sufficient. The truth is social welfare is to help members in society by addressing their well-being in any area needed, not just monetary or providing food by a residual or intuitional approach, however there are differences between the two. Residual approach to social welfare policy is provided only when needs are not met by other institutions, families, religious institutions and is viewed as negative. When people are unable to address the problem themselves, then emergency assistance is given once the problem is identified. This is looked at as an individuals personal issue, not society as a whole. It is a means of intervention. It sees the poor as incompetent, second-class citizens and provides second-class services. The residual welfare is looked upon as the problem of the unfortunate classes through middle and upper class benevolence. An example of residual approach would be Work organizations primary function is employment and the social welfare service would be unemployment benefits, which are in the area of residual approach, for the unemployment is the existing problem yet it is only in place temporary, until a person can become employed or other means of financial support. Institutional approach to social welfare policy is proactive and no stigma is attached, for difficulty is bound to present itself for an individual, therefore it is looked upon as normal to need assistance. Social problems are rooted in social structure and hence planned social change, and seen as a normal and accepted way of fulfilling social needs. It is seen as a preventative effort to a persons well-being, set in place automatically for society as a whole. An example of intuitional would be national, regional and local government organization primary function mobilization and distribution of goods for collective goals has a social welfare function of anti poverty, economic security, health, education such as government scholarship programs and subsidizes for housing which falls into the area of preventive services. If we looked at the residual and intuitional approach of social welfare policy by a universal and selective approach, selectively only those who would fall into the criteria needed to qualify for services would be provided therefore even though an individual may need the service now they would not receive it. For this can lead to a permanent problem for an individual. Universally any and everyone would receive the service, which would prevent problems for society. Conclusion Social work practice works towards changing social conditions, a crucial part of that change is taking the responsibility to improve the social welfare of our society and individuals. Members of society have social obligations when it comes to social issues and or problems on behalf of society. Social welfare policies and programs are societys safety net, provide a way to set preventions and interventions in place to help and protect those in need. In order to receive you have to be willing to give, and to help one another collectively and individually.

The Challenges Faced In Jane E :: essays research papers

The novel, Jane Eyre, by Charlotte Bronte, has a plot that is filled with an extraordinary amount of problems. Or so it seems as you are reading it. However, it comes to your attention after you have finished it, that there is a common thread running throughout the book. There are many little difficulties that the main character, the indomitable Jane Eyre, must deal with, but once you reach the end of the book you begin to realize that all of Jane's problems are based around one thing. Jane searches throughout the book for love and acceptance, and is forced to endure many hardships before finding them. First, she must cope with the betrayal of the people who are supposed to be her family - her aunt, Mrs. Reed, and her children, Eliza, Georgiana, and John. Then there is the issue of Jane's time at Lowood School, and how Jane goes out on her own after her best friend leaves. She takes a position at Thornfield Hall as a tutor, and makes some new friendships and even a romance. Yet her n ewfound happiness is taken away from her and she once again must start over. Then finally, after enduring so much, during the course of the book, Jane finally finds a true family and love, in rather unexpected places.   Ã‚  Ã‚  Ã‚  Ã‚  At the start of Jane Eyre, Jane is living with her widowed aunt, Mrs. Reed, and her family after being orphaned. Jane is bitterly unhappy there because she is constantly tormented by her cousins, John, Eliza, and Georgiana. After reading the entire book you realize that Jane was perfectly capable of dealing with that issue on her own, but what made it unbearable was that Mrs. Reed always sided with her children, and never admitted to herself that her offspring could ever do such things as they did to Jane. Therefore, Jane was always punished for what the other three children did, and was branded a liar by Mrs. Reed. This point in the book marks the beginning of Jane's primary conflict in the novel. She feels unloved and unaccepted by the world, as her own family betrays her.   Ã‚  Ã‚  Ã‚  Ã‚  This feeling intensifies when Mr. Brocklehurst arrives to take Jane away to Lowood School. Her aunt is pleased to see her go, but manages to influence Jane's life even after Jane is settled in at the charity school, by informing Mr.

Macbeth Illness Motif

PD:3 Macbeth Motif: Illness Motif statement: Shakespeare utilizes the motif of illness to highlight how Macbeth’s thirst for power has led Scotland into tyranny. Illness symbolizes the decay of Macbeth’s morals along with the fall of Scotland. Quotations with explanations: 1. Scene 4 Act 3 Lines 169-181 Context: Malcolm and Macduff are speaking; the doctor enters and reports on the well-being of a cured patient. Macduff asks about the illness, Malcolm explains that the English King has healing powers. Explanation: This depiction of the king of England stands in an obvious contrast to descriptions of Macbeth.The king is shown to be one of the best of men, illustrated by his healing. His â€Å"heavenly gift of prophecy† allows his country to prosper. However, Macbeth’s forsight has led into a dark cave that it cannot escape from until Macbeth is dead. â€Å"Sundry blessings† hang around the English throne, while curses hang around the Scottish. 2. Sce ne 5 Act 4 Lines 62-64 Context: Just after Macbeth receives news of the soldiers marching against him, the doctor delivers a short but horrendous report of the condition of Macbeth’s wife.Macbeth compares the shambled state of his country to the unfortunate state of his wife. Explanation: In asking the doctor for a cure for Scotland, Macbeth displays that he finally notices the consequences of his actions. However, he is not admitting to his own actions being the cause of his country’s â€Å"disease. † This is said just after Macbeth has been told of the army marching toward the castle, and of the desertion of his nobles, which illuminates that the real illness in the country is him, Macbeth.By asking the doctor to purge Scotland of her disease, Macbeth is really asking the doctor to cure Scotland by removing him. 3. Act 3 Scene 4 Lines 51-55 Context: Lennox and another character are speaking of the political terror in Scotland, and Lennox comments on the desire for Macduff to return soon and save Scotland from the tyranny of Macbeth. Explanation: Before Macbeth’s thirst for power overcame his good nature, these two lords were close followers of Macbeth and obeyed his every command.Now that Macbeth has been utterly corrupted, Lennox is praying that the English rescue Scotland from their tyrant of a leader. Lennox describes Macbeth as having â€Å"a hand accursed† showing that any respect that he had for him has now vanished. Macbeth has shed all of his supporters and has put the country that he once longed to rule in terrible suffering. Quotes with context only: 1. Act 5 Scene 1 Lines 75-77 Context: The doctor sees firsthand the sleepwalking, and talking, and crying that Lady Macbeth does while asleep and says why he thinks she is doing it. . Act 5 Scene 3 Lines 49-55 Context: The doctor announces to Macbeth that his wife is not physically ill, but that her minds troubles are preventing her from sleeping. Macbeth then asks th e doctor why he does not just drug her so she could sleep. 3. Act 1 Scene 5 Lines 18-20 Context: After receiving the letter from Macbeth about the witches’ prophecy, Lady Macbeth wonders whether Macbeth has the courage and brutality to kill Duncan to become king, as the witches said. 4.Act 2 Scene 2 Lines 68-70 context: Macbeth returns from killing Duncan and is not able to put the knives back in the room. Lady Macbeth insults Macbeth by calling him weak and places the knives by the guards herself. 5. Act 2 Scene 3 Lines 25-26 context: Macbeth has just sent two murderers to kill Banquo and is now haunted by his past treasons. He dwells on how even through the pain that he had run Duncan through with his dagger, at least Duncan is able to rest, unlike him.

My Dream Dinner Party Essay

If you could host a dinner party and invite any four people either living or dead, whom would you invite and what would the five of you discuss together? If I am to invite any four people for a dinner party, it would be my pleasure to have the following present: First of all, I would be happy to dine with the chairman and chief architect of the world wide leader in software services and solutions, Microsoft Corporation. The guy considered to be the richest man on earth, no other than William “Bill” Gates. Another visitor whom I would like to join us would be one of the top businessmen in South Africa, the Chairman of Harmony Gold Mining Company Ltd., Mr. Patrice Motsepe. My third guest passed away last June 25, 1997. He was known for his invention of the underwater camera and underwater TV processes as well as numerous undersea expeditions and TV specials made useful up to the present. I would be glad if he could join us from the world of the unknown Ââ€" Mr. Jacques-Yves Co usteau. And finally my last but definitely not the least visitor would be the 43rd President of the United States, Mr. George Walker Bush. Our discussion would center on modern inventions for the global market and its impacts on the business world. We would specifically deal on Bill GatesÂ’ vision for 2005 Ââ€" the digital lifestyle. First of all, our top businessman Mr. Motsepe will discuss to us the current trend of the world market and the pressing technological needs faced by the business world. We would like to know what sort of difficulties if there are any, are faced by the mining industry, and how technology can play a part in solving these issues. In addition, President Bush will also share to us the present problems faced by his administration and the implications of these in the business community. We also would like the president to tell us his thoughts on the role of technology in decreasing these problems and gearing forward to its solutions. Moreover, we would like to hear suggestions from Mr. Gates on how technology can play a vital role in addressing the problems faced in this era and possible innovations that will be created to improve the quality of business and governance. It is imperative that he would work hand in hand with our representatives from business and from the government to create technological solutions to our issues. Furthermore, I would like Gates to share to us the different innovations from Microsoft that we would expect to  emerge in the year 2005 and the usefulness of these innovations in peopleÂ’s lives particularly in the corporate setting. Here, Mr. Jacques-Yves Cousteau would be helpful to tell us all about his underwater television and how this can be improved by GatesÂ’ digital means. We also would like him to share to us some ideas that could lead to further inventions and technologies that can be used underwater. Finally, the presidentÂ’s presence is very important since we would need his support not only for the spread of the new technological innovations but also for its use in the business world. It would be very fantastic if the government will also benefit from the modern innovations and processes used in the business community.